Worldwide ERC® is the premier organization dedicated to connecting and educating workforce mobility professionals across the globe. After managing print and digital media on behalf of Worldwide ERC® for several years, our team was faced with an unusual dilemma wherein the digital inventory was completely sold out; however, there was still a strong demand from advertisers and sponsors for greater share of voice opportunities. YGS moved into action and presented recommendations to expand advertising and sponsorship opportunities on worldwideerc.org as a cost-effective means to increase revenue.
With the support of Worldwide ERC®, YGS created and helped implement an enhanced advertising opportunity—the super leaderboard and page curl. This exclusive and premium placement increases sponsors’ visibility and piques site visitors’ interest. The feature was secured almost immediately as an annual commitment to Quicken Loans. This single property increased website revenue by 20% for the first year. Click-through rates average 7.24% for this new ad position—more than double the industry average.