Worldwide ERC® was looking for a way to increase revenue within the December budget. In an effort to close the calendar year with an increase in sales, The YGS Group provided an idea for success.
Media Sales created the Annual Advertiser Directory, which gave a free listing to all companies that ran an advertising campaign within MOBILITY magazine. The team sold advertising as well as enhanced listings to generate revenue for the piece.
Within the first year of offering this piece, YGS grew the December revenue by 61 percent.