More than a logo, name, or color, a brand is the consistent representation of your organization in what you say and how you say it, in both verbal and visual communication. Prioritization of brand-building increases efficiencies in time and money spent converting target audiences to members, customers, consumers, event attendees, brand ambassadors, and brand loyalists.
YGS guides customers through a methodical brand-building, or rebranding process, where brand messaging and design choices are established based on valuable key learnings. We help clients build internal consensus so that brand decisions are informed and supported, and we engage stakeholders and target audiences to ensure brand messages are effective and support the organization’s mission and short- and long-term goals.
Based on client needs, YGS translates key learnings into brand elements, including a comprehensive messaging platform, sub-brand architecture, and visual identity deliverables such as logos, stationery, and email templates. Complete with a usability-focused brand standards guide, these elements foster consistency in all communication, build brand equity, and maximize the impact and return on investment in any and all marketing initiatives.